Local Memoirs of a Global Manager by Gurucharan Das demonstrates that simple words and strong beliefs make the most impact when the topic is real. Written in 1993, it makes more impact to any global manager from east or west today.
There is probably no other route than being there, tune in, follow and understand the local mentality. The formula worked out becomes universal. It is this focused effort at the local level that is put in simple words in this essay. It is the story of Vicks Vaporub in India in the '70s.
The lessons on globalization continue to make an impact. Prof. C K Prahlad's bottom of the pyramid concept is applied from mobile phones to consumer products.
There is probably no other route than being there, tune in, follow and understand the local mentality. The formula worked out becomes universal. It is this focused effort at the local level that is put in simple words in this essay. It is the story of Vicks Vaporub in India in the '70s.
The lessons on globalization continue to make an impact. Prof. C K Prahlad's bottom of the pyramid concept is applied from mobile phones to consumer products.
