External collaboration is getting more sophisticated leading and following the customer (s) with technologies. Technologies are in place at every touch point of the journey following him/ her as a part of the system of life experiences. The role of technologies in the journey reminds me of the famous quote, “you can lead a horse to the water, but cannot force it/ him to drink”. Ongoing, innovative, and experimental endeavors to fine tune the experience is expected to bring value, derive outcomes, with a higher impact to the interactions. The effort requires in depth understanding of the context, personal preferences, coming into play to provide a unique, unified, adaptive, proactive support system to the customer - pre and post sale.
Consumers of the electronic commerce industry of the late ‘90s to the first decade of Y2K are experienced with the prominent B2B and B2C business models. The information age has emphasized migration of an array of back end and robust information systems to web based, global systems.
The quest for utilizing the internet’s strength as a larger platform embedded by systems of platforms is taking shape in the form of consumer interaction platforms in the business world. In addition, very powerful business models are harnessed to address the new age global customer with experiences that are deeper in meaning, nurturing behaviors with every device that can augment human empathy.
Consumers of the electronic commerce industry of the late ‘90s to the first decade of Y2K are experienced with the prominent B2B and B2C business models. The information age has emphasized migration of an array of back end and robust information systems to web based, global systems.
The quest for utilizing the internet’s strength as a larger platform embedded by systems of platforms is taking shape in the form of consumer interaction platforms in the business world. In addition, very powerful business models are harnessed to address the new age global customer with experiences that are deeper in meaning, nurturing behaviors with every device that can augment human empathy.
