Pink, Daniel. ( © 2006, Whole new mind) called this phenomenon attributing it to the dawn of “conceptual age”. He defines the conceptual age “animated by a different form of thinking” with aptitudes of “high concept” and “high touch”. He further clarifies that high concept “involves the capacity to detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new. High touch involves the ability to empathize with others, to understand the subtleties of human interaction, to find joy in one’s self and to elicit it in others, and to stretch beyond the quotidian in pursuit of purpose and meaning”.
The current trends in producer consumer interaction platforms are fundamentally different from the business models witnessed in the various stages of internet evolution so far. They combine the strength of internet as a platform along with the applications of the conceptual age as defined by Pink, Daniel. (2006). The connected world of industries and individuals have taken the platforms to become hubs of communities where producers and consumers interact more than ever before jointly creating new business models. These consumer platforms operate with their foundations closer to social communities of customers whether they are public, industry specific, business created or those created by the customers themselves. These communities organized as platforms are setting the stage for new ways of designing interactive customer experiences in scenarios with behavioral complexity and relational control.
The current trends in producer consumer interaction platforms are fundamentally different from the business models witnessed in the various stages of internet evolution so far. They combine the strength of internet as a platform along with the applications of the conceptual age as defined by Pink, Daniel. (2006). The connected world of industries and individuals have taken the platforms to become hubs of communities where producers and consumers interact more than ever before jointly creating new business models. These consumer platforms operate with their foundations closer to social communities of customers whether they are public, industry specific, business created or those created by the customers themselves. These communities organized as platforms are setting the stage for new ways of designing interactive customer experiences in scenarios with behavioral complexity and relational control.
