Customer in the digital world - Part IV

Interaction oriented design – model thinking, game theory, orchestration:

The interactions among the various communities of people are strategically planned and designed for decision making and governance in the large customer community scenarios. Game theory provides glimpses into the foundations for not just simple games such as chess or soccer, but also prepares for more complex scenarios such as trading and auctions. The foundations for customer behaviors and the economics are best explored from game theory and modeling techniques orchestrated to achieve suitable and adaptable plug and play structures for the convenience of the customers. 

 In these emerging community business models, there are rewards, pay offs, temptations and even punishments for cooperating and defecting. The life cycle and the complexity of the game rules can blur the meaning of benefits achieved by collaboration and parting. The granularity of details come into play as the players increase and more rules set in. 

The context or meaning is as varied as the variations to a prisoner’s dilemma game although on the onset there seem to be a simple set of rules. The state of equilibrium achieved may equal the theories stated to achieve Nash equilibrium. The terminology and their interpretation differs widely in each of the community involved in the business. The experiences, contexts, stories, and connections for a medical application community of customers is different from a customer community of retail. 

References:

Included in Part I